Communications Support

Location: Flexible within Canada (remote, with some occasional travel and on-site participation required upon request).

Organization: PARO Centre for Women’s Enterprise

Do you have a proven track record in communications, media & public relations? If so, you could be a great fit for our Communications Support role.

About PARO Centre for Women’s Enterprise:
Recognized as one of Canada’s leading support networks for women entrepreneurs, we are dedicated to strengthening women-owned small businesses, fostering community economic development, and breaking down barriers to create equitable access to resources and opportunities.
We are excited to lead the “Collaboration for Transformation” project, a national initiative aimed at advancing the economic security and prosperity of women entrepreneurs across the Atlantic, Ontario, Prairies, and Pacific regions. This transformative effort focuses on tackling systemic barriers faced by women entrepreneurs, with special emphasis on Indigenous, newcomer, and diverse women with intersecting identities. The efforts of this project will create new pathways for business growth, build strong ecosystems of support, and ensure that women-led businesses thrive like never before. Project ends March 31, 2026.

Be part of a movement that empowers women and drives meaningful change!
As part of this initiative, we are seeking a passionate and driven Communications Support to join our team and help us make a lasting impact. This is a unique opportunity to contribute to a transformative project, collaborate with diverse stakeholders, and play a pivotal role in shaping the future for women entrepreneurs across Canada.

What You’ll Do:
● Collaborate with the CEO, Lead Project Coordinator, Regional Coordinators, and allies, partners and stakeholders to develop and execute a comprehensive communications strategy to support the project
● Write and manage internal and external communications, including newsletters, press releases, blog posts, and email campaigns.
● Create engaging copy for marketing materials to promote project events across digital platforms (social media, websites) and traditional media.
● Act as the primary point of contact for media inquiries, ensuring consistent messaging in interviews, press releases, and statements
● Proactively pitch stories to media outlets in various regions to enhance event visibility and secure coverage for the project events, while strategically highlighting the impact and outcomes of the project for Canadian Women Entrepreneurs & Business Owners
● Respond to inquiries from attendees, guests, partners, and speakers promptly and professionally.
● Build relationships with key stakeholders, including sponsors, influencers, and
community leaders, through proactive communications and updates.
● Oversee remarketing communications targeting existing networks and existing lists and developing segmentation for new audiences.
● Develop pre-event excitement strategies such as social media campaigns or interactive content (e.g., hashtags, live Q&A)
● Coordinate marketing communications for each region (e.g., region and city-specific promotions)
● Assist with on-site event communications management tasks during the program.
● Gather communications, reports, surveys
● Provide post-event report materials to team to summarize outcomes and lessons
learned for future events.

Who You Are:
● A strategic thinker passionate about women’s empowerment and social impact.
● Experience in stakeholder engagement, with exceptional communication, media and public relations skills.
● Committed to diversity, equity, and inclusion, with an understanding of challenges faced by marginalized communities, including Indigenous, BIPOC, 2SLGBTQIA+, and others.

What You Bring:
● Proven expertise in developing and executing strategic communication plans for multi-stakeholder initiatives.
● Strong skills in communication, leadership, and event management.
● Knowledge of systemic barriers and strategies to support women entrepreneurs and underserved groups.

How to Apply:
Submit your proposal to Maria Talarico, HR Manager, at mariat@paro.ca, with
“Transformation for Collaboration Proposal” in the subject line by February 14, 2025.

Your proposal should include:
● Company name (including GST number and incorporation number if applicable), and contact information (address, email, phone number and website).
● Name and position of the applicant who will oversee the project as well as all those proposed to work on this project
● Outline of previous experience including work sample
● Description of approach including:
– identifying deliverables that will be addressed
– your consultant’s approach to centering the experiences of Indigenous, BIPOC, persons with disabilities, 2SLGBTQ+ individuals, etc.
– high-level work plan describing methods, approaches, timelines and roles for the work required
– Description of anticipated challenges, risks and difficulties and proposed strategies to address them

If you’re ready to drive change and create a brighter future for women entrepreneurs across Canada, we’d love to hear from you.

Sincerely,
Rosalind Lockyer
Founder & CEO
PARO Centre for Women’s Enterprise

We thank all applicants for their interest; however, only those selected for further steps will be contacted.
Accommodations are available on request for candidates taking part in all aspects of the selection process